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Kawaii Metal Con
Fictional project made to show skills in branding and mascot design. In this case, the target was a Kawaii Metal music convention and other similar genres. This type of music has a certain duality, being both dark and sweet.
Mascot
The mascot displays the mentioned duality by changing from pink to black depending on it's mood. This character would work for different promotional items, including a keychain.
Poster Design
The poster showcases the two days of the event as two sides: the Idol and the Metal.
Logotype
Sharp Line
The use of sharp, bold lines represents the aggressive nature of the genre, contrasting with the innocence of pink and white.
Sketches
These are the initial sketches. It also shows some wristband and ticket ideas..
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